Storytelling: Donne di Classe A
A journey inside the energy transition and “Donne di classe A”.
An original storytelling commercial, edited by E-bag, that analyses the themes of energy transition through the voices of women. The project had a social campaign.
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A journey inside the energy transition and “Donne di classe A”.
An original storytelling commercial, edited by E-bag, that analyses the themes of energy transition through the voices of women. The project had a social campaign.
It describes energy and energy efficiency through lifestyle, experiences, language, idea and personal and family energy consumption of four women. This is the objective of the initiative of ENEA, “Donne di Classe A”. This is a storytelling commercial that, on the occasion of the energy efficiency month, “chooses a feminine register to mark the comparison between the idea of gender and the idea of energy, in its material and immaterial aspects.”
#DonnediClasseA is a storytelling based on women, realized to describe the energy and energy efficiency through lifestyle, experiences, language, idea and personal and family energy consumption of four women: Ilaria Bertini, Director of the Energy Efficiency Department of ENEA, Alessandra Scaglioni, journalist and editor-in-chief of Radio 24; Cristina Sivieri Tagliabue, digital entrepreneur and Francesca Pucci, Communication Manager.
Link to the Commercial: https://youtu.be/WrqCnVHJRj4
Social: https://www.facebook.com/donneinclassea
Realized for: Enea, Energy Efficiency Agency, Ministry for the Economic Development
E-bag solution used: Stelly (original storytelling format)